How to choose a good tea chain brand? | percobaan slot pragmatic, english casino sites, playboy slot

Li Ka-shing, a well-known Hong Kong entrepreneur, once said that the most important thing when investing in real estate is "location, location, location", and one of the secrets to the success of tea franchise projects is also "location, location, location". The idea that "the smell of wine is not afraid of the depth of the alley" is outdated. Without a good location, no matter how good the project is, there is still the possibility of secret investment. Even if it succeeds in the end, the time to make profits will be greatly delayed. Therefore, how to choose a suitable business location has become a headache for franchisees.

In the process of site selection for tea franchise stores, it is necessary to conduct a detailed analysis of the factors related to the selected potential address. These factors include geographical factors, social factors, cultural factors, economic factors and market factors from a macro perspective. Specifically, they include the following contents.

1. Regional Economy

Tea consumption is the payment of discretionary funds after people have enough funds to meet basic needs such as daily clothing, food, housing, and transportation. The income level and price level of people in a region will affect the amount of money people have available to consume and the price they have to pay. Generally speaking, when people's income increases, people are willing to pay for higher value products and services, especially the quality and grade of tea consumption. Therefore, tea chain enterprises should generally choose areas with prosperous economies and rapid economic development.

2． Regional planning

Before deciding on a tea chain store, you must consult the relevant local departments for the regional architectural planning of potential locations, and understand and master information about which areas are planned as commercial areas, cultural areas, tourist areas, transportation centers, residential areas, industrial areas, etc. Because regional planning often involves the demolition and reconstruction of buildings, if you blindly select a chain franchise enterprise without understanding it and encounter demolition before the cost is recovered, the enterprise will suffer huge economic losses or lose its original geographical advantage. At the same time, mastering regional planning will facilitate us to determine different business forms and business specifications according to different regional types.

3. Cultural environment

Factors such as cultural education, national habits, religious beliefs, social customs, social values and cultural atmosphere constitute the social and cultural environment of a region. These factors affect people's consumption behavior and consumption patterns, and determine the direction of people's income distribution. Generally speaking, people with high cultural quality have higher requirements for the environment and grade of tea consumption than people with low cultural quality. Differences in cultural environment affect the specifications and scale of chain operations.

In this regard, companies must think about the inclusiveness of corporate culture. At present, most of our cultures have relatively many regional cultural characteristics. So cultural inclusivenessIt's just a cutting point. For example, Starbucks uses a corporate entrepreneurial story as a traction to allow everyone in the world to drink sweet coffee and solve the problem of regional inclusivity. For example, Qingyayuan in the tea industry uses the cultural carrier of "Chinese Ritual Tea" as an inclusive culture, spreads the "ritual" culture through store decoration, service, and culture, and regularly carries out "ritual" cultural salons and forums for franchisees from all over the country, and promotes brand building through culture. This not only enhances the practicality of the entire brand cultural connotation, but also provides franchisees with a unique way to spread "culture."

4． Competitive status

The competitive situation of the catering industry in a region can be considered in two different parts. The first is the assessment of direct competition, that is, the competition that tea companies providing the same business projects, same specifications and grades may cause, which is negative for tea companies. The second is indirect competition, including tea companies with different business contents and varieties, or the same variety, different specifications or grades. This type of competition sometimes plays a complementary role and is beneficial to tea companies.

5. Place characteristics

Location characteristics refer to location characteristics related to tea business activities. For example, the area where tea enterprises operate includes the distance and direction of political centers, shopping malls, commercial centers, tourism centers and leisure service areas. The location of a chain tea brand directly affects the tea business projects and service content.

6. Traffic conditions

Information about street traffic conditions at the target location can be obtained from the highway system and local government agencies. If the traffic data has not been collected recently, you can select the most meaningful sample data of the day as a reference. Traffic conditions are often calculated at noon, weekend evenings and Sundays. Data compiled over a period of several days should remove biased results. Traffic conditions often mean the source of customers. Obtain vehicle flow data and pedestrian analysis data in the area to ensure that there will be sufficient customer sources after the tea shop is built.