Coffee brings not only taste enjoyment, but more importantly, a fashionable life experience. Uti Coffee is committed to creating the highest quality coffee and bringing people a feast for their taste buds. Its excellent quality has been recognized by the market. Uti Coffee has become a well-known brand in the industry, with large development space and huge profits. It is a project with great market space.

Youty Coffee

The brand name of Udi Coffee is UrbanDi-Lite, referred to as "UD". Name meaning: Urban: city; Di-Lite: Latin translation into English, "happy, happy"; Urban Di-Lite is translated as "happy city". It reflects that the original intention of the creation of the Youti coffee brand is to bring a happy and joyful life experience to urban people.

Utty Coffee originated in New York in the 1990s, a salon "URBAN" launched by a group of emerging fashion industry stars, which attracted much attention for its bold and innovative fashion concepts. DI-LITE is one of the visual designers with a keen sense of touch. Born in a coffee family, he believes that coffee, as a life culture, has a profound heritage. It should not age with the passage of time, but should keep pace with the times and become a fashion element like clothing and music, a topic that will always be popular.

Therefore, he combined the elegant quality of coffee with the bold and innovative fashion concept into one, and constantly created new flavors of coffee drinks to launch in "URBAN", which were widely welcomed. Later, this fashion concept of coffee culture gradually became popular in the society from UDBAN's private clubs and became synonymous with fashion innovation. People called this drink "Urban Di-lite" Uti Coffee.

Youti Coffee has professional baristas who use the best championship coffee beans and the most professional coffee machines to freshly brew and grind the best coffee for customers to taste.

Focus on professionalism, detail improves quality, and quality determines brand strength. Uti coffee has good taste and many varieties. It is a coffee brand favored by consumers and has huge market demand. Opening a Youti Coffee franchise store, quickly seizing the market, and quickly opening the door to wealth is a business opportunity that you cannot miss.

Company introduction

In 2006, under the full authorization of Uti Catering Management Co., Ltd., headquartered in New York, USA, China Uti (Fuzhou) Catering Management Co., Ltd. was formally established, headquartered in Fuzhou, China. Youdi Coffee is the core coffee chain brand of Youdi Catering Management Co., Ltd. It operates a fashionable coffee chain organization mainly focusing on coffee, supplemented by snacks and other creative leisure drinks.

Entering China, UD CAF? based on the differences in the market, avoided the fierce competition in the traditional coffee market, inherited the eclectic fashion style of New York, and used a new way to operate coffee, breaking the traditional concept of heavy temperament of coffee, creating a completely different coffee culture, fast way, rich taste, fashionable style, making coffee more youthful, free and casual, bringing joy and enthusiasm to people who love coffee, and realizing the market update of the brand from niche to mass market.

The market positioning of UD CAF? determines what kind of group UD should attract. They are mid- to high-level white-collar workers in the city who are economically stable between the ages of 20 and 35. They are in the rising stage of their lives and careers, have a fast pace of life, are open-minded, pursue quality of life, and yearn for a new style of life. They often convey their identity and independent taste by purchasing brands. They have vivid purchasing power and are easily influenced by the perceptual value advocated and conveyed by the brand. UD's character caters to their characteristics and inspires them to meet the challenges of every day with a simple and capable attitude.

In five years, UD CAF? has laid a solid foundation in China and improved the operation of various systems and links. Unique operation and management services are appreciated and supported by existing investors. Adhering to the corporate philosophy of bringing professional, convenient and affordable good coffee to consumers, we use professional pursuit and attitude, coffee knowledge and skills, professional tools and methods to bring high-quality freshly brewed and ground coffee. Its unique window shop and take-out cup sales model, high-quality products and changeable product ideas are favored and praised by consumers.

The company currently has more than 20 brand chain stores in Fuzhou, Quanzhou, Xiamen, Guangzhou, Hangzhou and Guizhou. In the future, the company will take Fujian as its base and plan to extend to other cities across the country. It plans to develop fifty chain brand stores across the country in the next few years and strive to build UD CAF? into a well-known brand in China's casual coffee chain industry.